AVL & AGW join the new DrinkWise campaign

Federal Member for Hunter Dan Repacholi MP lacunehd the Stay tasteful while tasting initiative at the Tempus Two Cellar Door in the Hunter Valley last week.

The initiative is a partnership fromed between DrinkWise, the National Wine Foundation and Australian Grape & Wine with the assistance of Wine New South Wales, Hunter Valley Wine and Tourism Association and Australian Vintage Limited (AVL).

Its mission is so support wine tasting tourists to keep track of their tastings and to stay conscious of how many tastings add up to a standard drink.

Resource packs will be distributed to over 1,800 cellar doors and tourism associations across Australia as part of the initiative.

Mr Repacholi said, “This is a vital initiative from DrinkWise and Australian Grape & Wine to help Australians better track their alcohol consumption when visiting cellar doors and wine festivals across New South Wales,” Mr Repacholi said.

“New South Wales’s wineries are typically located a long drive away from cities, so it’s imperative that visitors know how much they’re consuming in order to make responsible choices.”

Head of Sustainability AVL, Lucy Nash, said “We’re very proud to be DrinkWise’s newest member and support the Stay tasteful while tasting initiative as it helps us and the broader wine industry demonstrate our commitment to responsible enjoyment. As a wine company with a broad portfolio, we are focused on empowering consumers to make informed decisions, whilst ensuring that all wine lovers enjoy a great tasting experience and can still feel part of the occasion.”

DrinkWise CEO Simon Strahan said the education campaign is aimed at helping consumers make better choices when tasting wines.

“In order to promote a healthier drinking culture, we need to continually provide education campaigns about alcohol,” Mr Strahan Said.

“DrinkWise works with the industry to deliver these important messages when people are purchasing or consuming alcohol and this partnership with Australian Grape & Wine is a vital component in educating Australians who choose to consume alcohol, to do so in a healthier and safer way.”

To help more people make responsible choices, the initiative has also been expanded beyond cellar doors, with the scratchies and digital resources now available at wine festivals throughout New South Wales and across Australia.