Hard FIZZ, the RTD brand founded by Grammy-nominated Aussie music producer DJ FISHER, has just landed a nationwide deal with BWS that will see his products stocked in all 1400 outlets nationwide.
Stores will begin by stocking the brand’s Raspberry EXTRA STRENGTH RTD and popular variety pack, with a new-to-market BWS exclusive flavour currently in the works.
“Raspberry EXTRA STRENGTH is one of our new favourites and our variety 10 packs are very much the ‘hero’ format of the moment,” said Hard Fizz CEO Wade Tiller.
“It’s great brand alignment for us too - we love the focus that BWS is placing on younger demographics, and that very much fits our vibe and ethos.”
To kick off the partnership, DJ FISHER will perform at the brand’s Gold Coast brewery on the 15th of Feb as part of the BWS Cool Room promotion, his first concert at the venue he helped found in 2021. An in store activation is now running nationally, with customers able to win the ‘money can’t buy’ experience by entering their details on the BWS website, accessed via store QR codes.
“It’s beyond exciting to be expanding our national footprint,” said Wade.
“Ultimately, it’s consumers who are the real winners here as it provides much more accessibility to Hard FIZZ.”
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