Sporting Heroes Face of New Wild Turkey Digital Campaign

June 1, 2015
By Alana House
Wild Turkey Bourbon has signed NRL players Nathan Hindmarsh and Petero Civoniceva, as well as AFL player Brad Johnson on as the spirit’s new Brand Ambassadors for the 2015 footy season.

The three sporting ambassadors will be the face of Wild Turkey’s latest national digital campaign, recently released prior to the Holden State of Origin 1.

Named ‘What are you bringing to the table?’, the campaign tells of the highs and lows of the player’s careers and how their experiences have turned them into sporting greats.

“Partnering with both Nathan and Petero further supports Wild Turkey Bourbon’s NRL sponsorship, while partnering with Brad will allow the brand to increase awareness and broaden its appeal in non-NRL states. We are excited Nathan, Petero and Brad have joined our team and look forward to working with them throughout the 2015 footy season,” Ms. Stanners said.

“Nathan Hindmarsh, Petero Civoniceva and Brad Johnson embody Wild Turkey Bourbon’s credentials, such as its authenticity, passion and spirit. Throughout their playing careers, all were bold and daring on the field yet exhibited utmost humility off the field.”

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