ALH and Lion launch new campaign to ‘Shout a mate’ when buying a beer

ALH and Lion are calling beer lovers for brewery duty, with a new campaign to help ease the credit crunch.

With the cost of living on the rise, ALH Hotels, together with Lion, are helping to ease the pressure on locals – doubling customers' interest in their classic beers, with their “shout a mate” offer.

Launching at a time when Australians are particularly focussed on the pressures on their wallets, the deal will see two beers for the price of one made available on selected Lion beers across all ALH venues in eligible states in Australia - a cost-of-living measure that all Aussies can get behind.

All patrons have to do is go to the website, register for a beer and show the notification to the staff behind the bar.

ALH Interim Managing Director Paul Walton said it comes at a time when people are glad to be back at the bar and enjoy a beer without the added stress of how much it’s going to cost.

“We know that people are returning to the pubs in good numbers and that is something we welcome,” Walton said.

“But we know that with the economy the way it is, it means people are tightening their belts. This is a way we can still reward those loyal customers and support them the same way they have supported us. 

“These are the people that stood by us when we were forced to change the way we operated during the pandemic and it's a way to give back.”

Lion Managing Director, David Smith, says these uncertain economic times are reigniting the public’s love for classic Aussie beers as people are searching for some sense of familiarity.

“We know that XXXX, Tooheys and Hahn are some of the most loved beers in the country,” Smith said.

“For generations, they have been right at the centre of life’s sociable moments.

“These iconic brands hold a special place in Australia’s history and culture and in these uncertain times, people are returning to the beers they know and love or discovering them in the case of the younger demographic.

“We can’t wait to shout a schooner of our most loved beers at some great ALH venues.” 

Available now until stocks run out, limited to one redemption per person.