With one year to go until the Rugby World Cup, Asahi Super Dry says it has been busy brewing up once-in-a-lifetime experiences for Australians.
Asahi Super Dry is a Worldwide Partner and the Official Beer of Rugby World Cup 2023 for the first time and says that the world’s third largest sporting event will attract an anticipated viewing audience of nearly 860 million viewers when it kicks off on 8 September in France.
Asahi Super Dry drinkers can win double tickets and hospitality at stadia in France as well as once-in-a-lifetime, behind the scenes and on-field experiences that general ticket holders won’t have access to.
Asahi Beverages Group CEO Robert Iervasi says excitement levels are building.
“Our own team is very excited to be involved with Rugby World Cup 2023 in France, rugby's most prestigious tournament, as a Worldwide Partner. We share rugby’s passion and core values and are looking forward to activating and creating truly lifelong memories for not only those that attend the tournament in person, but who follow it with friends and family at bars, clubs and at home here in Australia," he says.
The 2023 partnership follows a record-breaking Rugby World Cup 2019 in Japan and reflects Asahi Beverages’ ambition to introduce more consumers to Asahi Super Dry. The brand launched in 1987; the same year as the first Rugby World Cup tournament was held. It will be the first time a Japanese brand has joined the Rugby World Cup commercial family.
Asahi Super Dry is growing quicker than the overall premium beer market in both Australia and New Zealand and says its support of Rugby World Cup 2023 is expected to lift demand and awareness even more.
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