Introducing Tradie Beer, a range of beers developed with Melbourne-based Brick Lane Brewing featuring a Zero Carb Lager, Lager and Pale Ale.
For the founder and CEO of Tradie Ben Goodfellow, a huge beer fan, creating a range of Tradie Beers seemed like the next logical step.
Tradie launched as an underwear brand 13 years ago and quickly became a household name thanks to ambassador Nick “The Honey Badger” Cummins.
“Since I created the brand in 2010, I’ve always hoped to one day expand the brand into beer. With a huge amount of hard work developing our beers, we couldn’t be prouder to bring them to the Aussie market. We've always been about keeping things light, fun, and meeting the needs of our Tradie customers, and now, they have a beer they can truly call their own,” said Goodfellow.
The partnership between Tradie Beer and Brick Lane Brewing was a fit with both major sponsors of the rugby league club Melbourne Storm.
Goodfellow and his team at Tradie knew what they wanted in a range of beers, and Brick Lane Brewing brought it to life, developed in its brewery in Melbourne.
A 375mL can of Tradie Beer Zero Carb Lager features 0% carbs, 0% sugars, and 100% taste at 3.5% alc. vol, while the super-crisp Lager has 4.2% alc. vol. and is brewed with a light hop to give a fruity, refreshing flavour. Meanwhile, the extra fresh Tradie Beer Pale Ale is full of tropical flavour with 4.2% alc. vol. per 375ml can.
The range is packaged in white cans featuring the distinctive Tradie logo and bold stripes in orange (Zero Carb Lager), blue (Lager), and green (Pale Ale), making them easy to find on the shelf or in an ice-cold esky.
The three beers in the Tradie Beer range are available for purchase in six-packs (from $15) and 24-packs (from $49) exclusively at selected Liquorland, First Choice Liquor Market and Vintage Cellars and online
Coles Liquor Business Category Manager for Beer, Nick McArdle, said “This is one of our biggest product launches of the year and we couldn’t be more excited to be first-to-market with Tradie. It’s a brand Aussies know and love, and we’re sure this is going to be a summer favourite with some amazing tasting zero-carb and full-strength beers.”
Fronting the new Tradie Beer campaign are three Aussie icons: Aussie Rules star Sam Draper, Pro Surfers Jackson Baker and Matt Wilkinson. With TV commercials now live across the nation, you can catch the legends in a classic outback QLD adventure, camping, fishing, and enjoying an ice-cold Tradie Beer ‘Ahhhhhhhhh’ moment together.
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