AVL Wines has partnered with The Butcher’s Cellar and Coles Liquor to launch a specially crafted range of wines made by meat lovers for meat lovers.
Think a Cabernet Sauvignon, Shiraz and Malbec with flavour and texture specifically crafted to be the ideal match to the perfect cut of meat, whether it's steak, BBQ ribs or chicken.
Paul Di Vito, founder of The Butcher’s Cellar, says Australia has seen a recent revival of backyard meat enthusiasts bringing home their favourite cuts of meat and sitting back with mates as they cook it low and slow.
“The inspiration behind 'The Butcher's Cellar' is to empower consumers to select a wine that is made to match perfectly with meat because there's nothing worse than having delicious meat but not having a bloody good drop to pair it with.”
‘The Butcher’s Cellar’ is more than just a great wine range; it is also about celebrating and shining a light on the craft of our Aussie legends like Lawsy and the butchering community.”
Rock-star butchers such as ‘Lawsy’ Brett Laws from NSW are the heroes of The Butcher’s Cellar story and feature on the bottle label, sharing techniques and recipes and working alongside Aussie winemakers to pair each wine with select cuts of meat.
AVL Wines says this new range aims to showcase the best-in-class butchers locally and internationally, sharing their wealth of knowledge with consumers.
The Butcher’s Cellar is endorsed by The Butcher’s Alliance and is a proud sponsor of the Australian Butchers’ Team, enabling Aussie butchers to reach the 2022 World Butcher’s Challenge in Sacramento later this year.
Craig Garvin, AVL Wines CEO, says AVL continues to be an innovation leader and is proud to be associated with the Butchers products.
“This is a great initiative that responds to emerging trends in the industry. Putting the consumer at the heart of everything we do is core to our strategy.”
The Butcher’s Cellar is available exclusively through Liquorland and First Choice for an RRP of $20.00.
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