Gage Roads Brew Co has teamed up with national surf publisher SurfVisuals to create a new beer, all in support of a marine initiative to keep our beaches clean and to track ocean health.
The Bay XPA is a collaboration between Gage Roads and SurfVisuals, with part proceeds donated to the Australian Marine Debris Initiative (AMDI), a key program coordinated by marine not for profit Tangaroa Blue Foundation.
Gage Roads Brew Co’s Reebcca Lauchlan says it’s a cause that’s close to home:
“The coast is where we live and play. Protecting it is important to us, as well as to the people that enjoy our beers. We recently teamed up with AMDI to help make a difference. We’re excited to add to that partnership, bring the legends at SurfVisuals on board, and create a beer that not only tastes great but will help raise money for ocean health,” she said.
Released in a 500ml can, The Bay XPA is a tribute to our shared love of afternoon surfs and clean waves. The limited release comes in at 5% ABV, and is charged with Citra and Sabro hops, bursting with juicy citrus and tropical fruit aromas.
“The Bay XPA is easy-drinking and brewed with sessionability in mind. A clean malt body and restrained bitterness allows the juicy hop profile to burst to the forefront, bringing together citrus and tropical fruits, along with just a little bit of coconut,” says Gage Roads' Head Brewer, Ross Brown.
Born out of Melbourne, SurfVisuals publish some of the country’s best independent surf photography, from old-school film to modern, abstract surf scenes captured on DSLR.
Ben Nathan from SurfVisuals says the partnership with Gage Roads is all about shared values.
“As a surf community, environmental initiatives run through our veins. To be able to give back to programs such as AMDI, allows us to be able to protect our oceans for our future generations, so they can continue to enjoy the beach just as much as we do.”
Gage Roads teamed up with AMDI earlier this month, with the partnership including a series of national beach clean-ups. Through a network of volunteers, AMDI monitors the impacts of waste along our coastlines. Coordinated by Tangaroa Blue Foundation, the program was launched in 2004 and has since removed more than 16 million pieces of debris (1,369 tonnes) from Australian coastlines. But it doesn’t stop there. The debris is collected, with data recorded into a database which is used to track what debris items are being found and where they come from.
“Our team will be getting out there, with Gage fans and trade partners to make our individual coastal playgrounds a cleaner place. We also hope our partnership with AMDI will help drive awareness and financial support to help them keep doing their amazing work,” says Bec.
The Bay XPA is available now in Western Australia, hitting east coast stores at the end of this month.
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