In conjunction with Heineken’s partnership with The Australian Open, over the last few weeks the beer brand has been leaving a number of unexpected and surprising gifts on the bar at venues across Melbourne. Undercover, Heineken’s mystery shopper, the Star Serve Guru, has been seeking out perfect serves of the beer and rewarding bartenders with tickets to this … Continued
The introduction of a smaller pack size for Thatchers Gold in Australia is paying off for the English cider producer and Coopers Brewery. The distributor here has said that the 330ml bottle, released in October last year, has “provided a major boost for sales” of the product. While the original 500ml bottle remains a popular … Continued
Blue Moon has launched its award-winning summer seasonal Summer Honey Wheat in Australia. Summer Honey Wheat remains a seasonal favourite among Americans with its subtle flavours of orange blossom honey and orange peel, and is expected to see similar success here. Available in draught and 330ml packaged formats, Summer Honey Wheat is a filtered wheat ale … Continued
Floyd O’Toole has been appointed as Coopers Brewery’s new Sales Manager for the Northern Territory. O’Toole will help support recent growth of the company’s beers in the state, which now represents around 2.4 per cent of Coopers’ total sales. During the six months to December 31 2015, Coopers recorded an overall 3.6 per cent increase in NT sales, … Continued
Heineken is releasing its most recent global responsible drinking advertisement this week, called ‘Moderate Drinkers Wanted’ – and it’s sparking plenty of comment. “I’m holding out for a hero till the morning light” is the latest message in the global brewing giant’s positioning of the Heineken brand as the beer of the more sophisticated and … Continued
Bartenders and bar owners from the top 50 bars globally have named their favourite spirit brands in a recent report run by Drinks International. The drinks magazine asked participating bars from Australasia, Asia, Europe, North America, Latin America, Africa and the Middle East to state which brands they love the most and simply couldn’t be without in the … Continued
Speculation has mounted this week over a potential bid by Asahi Group Holdings, Ltd. for Grolsch and Peroni from SABMiller PLC. The story, which first appeared in Japanese newspaper Yomiuri Shimbun, claims that the business there is expected to make an offer for both beer brands next week. It was reported that sources had told the newspaper that the Japanese food and … Continued
Lifelong surf champion Alistair Boot and Iron House Brewery have partnered to create a new Tasmanian brew that celebrates the island’s iconic Shipstern Bluff surf break. The landmark and its spectacular coastline, located 48km south of Hobart, captivated Boot some years ago and inspired him and his brewing team to create a beer that would resonate well … Continued
Coopers and its distribution business Premium Beverages have created what they’re calling “some of the best jobs in Australia”. These new roles will open up the opportunity for a lucky few to be ‘beer ambassadors’ for the company. As ambassadors, each will responsible for meeting with customers, consumers, hoteliers, restaurateurs and bar staff around Australia to share and … Continued
Estrella Damm, the number one beer brand in Barcelona, will now be distributed in Australia through Asahi Premium Beverages. Prior to 2016, Drinkworks had been the appointed distributor for the brewery’s flagship beer. Estrella Damm now joins APB’s premium beer portfolio, which includes Asahi Super Dry, Kingfisher Lager, Cricketers Arms and Mountain Goat, which also recently aquired … Continued