Heineken is offering Australians a risk-free opportunity to try its recently added mid strength, low-calorie beer, Heineken 3. The company is launching a Money Back Guarantee designed to boost trial of the product, refunding customers who aren’t satisfied with the taste. Heineken describes its latest beer as one that will allow consumers to “Have It All”. … Continued
Tasmania a Hot Bed for Whisky Production, New Microbrewers and Distillers, Falling Alcohol Consumption and Intensifying Pricing Competition The Australian alcohol industry is expected to grow over the next five years with the number of local craft brewers and distillers on the rise. Tasmania, in particular, is predicted to become a hotbed for whisky as … Continued
Over the last few weeks, you should have noticed your customers switching from heavy stout and porters to lighter lager, pale ale and pilsner styles of beer. And as the Australian sporting and festival season gets underway, sales of four and six-packs should start to increase, as should foot traffic to your venue in search … Continued
4 Pines Brewing Company is pioneering the concept of barrel-aged beers with the opening of its first and very own venue dedicated to creating fun and interesting brews from the influence of different woods. 4 Pines Public House in Newport will have up to 20 barrels in the venue at any one time and will … Continued
Hop Father Celebration Ale is the latest addition to the James Squire Hop Thief Varietal Series. Like the other releases in the series, the new brew is an American-style pale ale made from the finest hops available from the season, including Simcoe and Columbus. The latest addition is a nod to James Squire himself, Australia’s … Continued
Willie Smith and Lark Distillery in Tasmania have released a Whisky Aged Special Reserve Apple Cider in time for Christmas. This is not the first time these two popular producers have joined forces, in fact, many may mistake the new bottle for its Barrel Aged Cider, which launched earlier this year in April. Their collaborative … Continued
The Institute of Beer (IOB) has opened its doors in response to the lack of structured accredited training in the increasingly professional industry. The brand-new company is the brainchild of some of Australia’s beer industry heavyweights, including Ian Kingham and David Phillips, and is dedicated to the education of both beer drinkers and professionals. At … Continued
Carlton and United Breweries with the Electric Trades Union and Australian Manufacturing Workers Union have reached an agreement to immediately end the dispute with the maintenance workforce at the Abbotsford brewery in Melbourne. There has been an intense dispute between the maintenance workers, unions and CUB since the company decided to end its contract with … Continued
Sydney Brewery has invested in a new bottling line and cannery to help support growth over the coming months as it launches a new local distribution partnership and spirits arm and begins exports to China. Already, the brewery has increased its production capacity from 250-400 cartons per week to 1,000 cartons per week with the new … Continued
The team behind The Local Taphouse and GABS festival has debuted its latest venture, Stomping Ground Brewing Co. After three years of planning, Stomping Ground opened in Collingwood this October. The Melbourne suburb has a rich brewing history, but all 35 breweries that once resided there have since closed, making Stomping Ground the first brewery to open … Continued