The Bickford’s Group of Companies has launched a new on premise distribution business in South Australia that will look after the sale and delivery of its premium range of alcohol and non-alcohol beverages.

Liquid Art will provide its sister companies, VOK Beverages and Bickfords Australia, with an effective and efficient distribution model for high-end, influencer bars in the state. It has its own delivery solution, invoicing solution, and a dedicated team behind it.

VOK Beverages was established by Bickford’s in 2002 and produces products such as Vok Liqueurs, Beenleigh Rum, Beresford Estate, Black Bottle Brandy, Three Oaks Cider, Vickers Gin and the new regional range of premiums spirits 23^rdStreet.

The company’s Group Marketing Manager, Chris Illman, told drinks bulletin: “The objective was to build a credible and high performing sales team to promote a unique portfolio of Bickfords group brands with high-end, influencer venues. This meant thinking differently around people, plans, process and portfolio.”

To this end former Adelaide venue operator, Shaun Pattinson, has been appointed to manage Liquid Art and act as a brand ambassador for the company. Pattison previously owned Adelaide’s upmarket Cushdy bar and was a key influencer in the opening of 2KW.

Illman said, “Shaun’s the brand ambassador and the man behind the sales and logistics. He works with the venues to not only show how versatile the product is, but he also talks to how to actually drive sales with this portfolio and it’s a very authentic brand offering.”

To date Shaun has engaged customers like 2KW, The Howling Owl, Brooklyn, and Hains & Co. – these are customers that are looking for something a little bit different but really like to talk to strong regional offers, which we are strong across with cider, spirits and non-alcoholic beverages.”

“I think we’ll start to resonate with more customers as we introduce our portfolio to new customers. We have a passion for quality and that’s at the base of our business and Liquid Art.”