The 180 year old, family-owned brand is located in the Epernay region of Champagne and is well-known for its delicate and complex style, with a focus on creating Champagnes that are expressions of the region.
Crush Fine Wines will distribute four of Boizel’s SKUs here, including the brand’s famous Brut Reserve, which will be the main focus within the portfolio according to Matt Schmidt, Managing Director of Crush Fine Wines.
The Brut Reserve is a blend of chardonnay, pinot noir and pinot meunier and has long been a favourite among critics and wine aficionados. It is hoped that its popularity will help to drive and establish Boizel’s portfolio in Australia.
Boizel will also introduce three other wines to Australian consumers from its collection, including its much-loved Rosé, the Grand Vintage 2004 and the pinnacle of the range – the Joyau de France 2002, which translates to “Jewel of France”.
The recommended retail prices for each SKU are: $99 for the Boizel Brut Reserve NV; $125 for the Boizel Rose NZ; $150 for the Boizel Grand Vintage 2004; and $300 for the Boizel Joyau de France 2000.
