Australian Rum distillery Brix has signed a national distribution deal with SouthTrade International, Australia’s leading liquor distributor, meaning that it is now set to channel its Australian made premium rums and RTDS into bars, restaurants, and bottle shops around the country.
Damien Barrow, Co-Founder at Brix Distillers said, "It’s an extremely exciting time to be involved in the Aussie rum category and with a number of other amazing local brands contributing to change within the category, we expect to see consumer perception continue to shift over the coming years."
For Brix, hitching to SouthTrade's solid distribution network is the next step on its road to expansion ahead of plans to expand into key export markets in the coming years.
Brix is looking beyond its Surry Hills home and has plans in place to construct a dedicated rum distillery in Western Sydney with capacity to produce 1 million litres of rum each year. Barrow says the business is close to site selection with construction to take about a year. In 2024, Brix expects that all distillation, production, storage and bottling will be done under the one roof. An operational efficiency that Barrow says will keep its premium rums at an affordable price point for consumers.
The distribution deal also coincides with release of a new custom designed bottle.
Hospitality veteran Andrew Walters (ex-Swillhouse & Odd Culture) joined the business in April last year and he will now head up the Brix beverage programme and, as Brand Ambassador role, work alongside the SouthTrade team and promote the education, appreciation and knowledge of Australian Rum.
Ray Noble at SouthTrade International says, “Local craft spirits remain a key pillar of growth for us, and I can’t think of a better brand to partner to lead the evolution of Craft Rum in Australia. There is a lot of untapped opportunity in the super-premium rum segment and the passion Brix bring to this category is infectious.
"Their new 100% Australian made Spirits range is well placed to challenge perceptions of how to enjoy rum in what is traditionally a cola led occasion. Culturally, the team at Brix are a great fit with Southtrade which is vital for a successful partnership. They Dream Big, take their craft seriously while having a lot of fun along the way."
SouthTrade International will commence distribution in April 2023.
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