Brown Brothers has released two new Spritz flavours, Passionfruit Vanilla & Lime and Ginger & Lime, into its well-established sparkling portfolio. Both bottled at 8% abv in a 750ml format, the two new releases are hoping to capitalise on the in-trend category.
“Brown Brothers new Passionfruit Vanilla & Lime Spritz and Ginger & Lime Spritz will attract Gen Z and millennial consumers through their sophisticated yet approachable flavours that deliver to taste and refreshment,” said Emma Brown, Head of Innovation and fourth generation Brown family.
“They can be placed in the middle of the table and shared amongst a group of friends for a celebration or just simply to get together, they are fun and equally convenient.”
Regarding the two flavour decisions, Emma Brown says Brown Brothers “wanted to introduce flavours that are easy to understand and have broad appeal.”
Both Ginger & Lime Spritz and Passionfruit, Vanilla and Lime Spritz are available now at an RRP of $22 per bottle. To help kickstart the launch, Brown Brothers is running a multi-channel campaign nationally that includes out of home, social media (META, Facebook, Instagram) and Youtube.
Brown Brothers describes the two new releases as follows:
Ginger & Lime Spritz:
With zesty ginger and lime notes and a bubble that just won’t quit, this refreshing spritz is perfect for lazing in the sun with friends. Serve chilled over ice with fresh lime and a sprig of mint.
Passionfruit, Vanilla and Lime Spritz:
This easy-drinking spritz combines tangy passionfruit notes with zesty lime and a hint of vanilla. Serve chilled over ice with fresh passionfruit and a slice of lime, paired with good times and great company.
