New research by BWS has revealed almost half of Aussie drinkers are spending less time at on-premise venues.
The poll of 1500 drinkers between the ages 18-60 showed that 49% are drinking less in bars and pubs, with a 20% increase in Aussies opting to enjoy a drink at home with their partner or hosting dinner with friends.
The research also found 57% of Aussies are considering changes in their consumption because of ‘reduced socialising’ and ‘weight loss’. One in five Aussies are also now looking at the nutrition/allergen/ABV labels when they purchase alcohol.
Around 69% of Aussies have no desire to drink less than they do currently, with 23% more likely to consider low-alcohol, gluten-free or ‘mid-strength’ options in the long-term, compared to 22% who would consider abstaining completely, should they consider changing how they consume alcohol.
Following the results, BWS has updated its point-of-sale elements in store to highlight products that are low alcohol, no alcohol, low carb, low sugar, no sugar, mid-strength, organic, vegan, gluten free and preservative free.
Vanessa Rowed, Head of Marketing at BWS, said: “Australian lifestyles are evolving, and as our customer’s tastes and choices change, so does our range. In the last five years there has been a distinct move towards low and no alcohol drinks and so, in that time, we have sourced different products to meet this need."
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