Campari launches Wild Turkey 101 & Zero Sugar Cola

Wild Turkey Bourbon has announced it will launch Wild Turkey 101 & Zero Sugar Cola.

An extension of the Wild Turkey 101 premium blend RTD range, Wild Turkey 101 & Zero Sugar Cola delivers the cut-through flavour of Wild Turkey 101 with the familiar flavour of zero sugar cola.

Legendary Master Distiller Jimmy Russell has been crafting Wild Turkey 101 for more than 60 years. With a high rye content, this iconic bourbon is perfectly aged in American White Oak barrels with the deepest char for more character. 

“Bourbon is the largest spirits category in Australia and accounts for around 50% of total RTD sales,” said Wild Turkey Bourbon’s Marketing Director, Nicole Stanners. “Within the mainstream bourbon RTD segment, around 95% of sales are bourbon and cola. There is continued strong growth in premium bourbon RTDs, which are enjoying around 20% growth.”

The launch of Wild Turkey 101 & Zero Sugar Cola will be supported by a national marketing campaign including digital, social and out-of-home, from September until December 2017.

Wild Turkey 101 & Zero Sugar Cola is 6.5% ABV. It will be available from all leading liquor retailers for $24.99 RRP for 4-pack 375ml cans.