CCEP Australia appoints new Managing Director

Coca-Cola Europacific Partners (CCEP) announce Orlando Rodriguez as the new Managing Director of CCEP Australia, commencing May 1, 2023.

Rodriguez, currently CCEP Australia’s Vice President, brings a wealth of local and international experience to the role, having held positions in Customer Service & Supply Chain for Australia, New Zealand and the Pacific.

Peter West, Regional Managing Director CCEP Australia, Pacific and Indonesia Business Unit (API), said he’s confident Rodriguez will continue to deliver outstanding results in his new role.

“Orlando has built a strong reputation across the FMCG and retail industry in both Australia and NZ. He’s achieved a huge amount since joining the CCEP business back in 2019.

“We’ve already seen how he delivers excellent results for his people, our customers, partners and the business. I am delighted that he will be stepping into the MD Australia role and know he will continue to drive the business forward,” said West.

Rodriguez said he feels honoured to have been offered the opportunity to lead CCEP in Australia and is looking forward to exciting times ahead.

“First and foremost, it’s a business with incredible people who collectively have created one of Australia’s best places to work. We have a leading beverage portfolio, an unrivalled distribution network, and exciting growth opportunities ahead,” he said.

Rodriguez will assume the day-to-day running and responsibility for CCEP Australia while West continues as Regional Managing Director for the Australia, Pacific and Indonesia (API) Business Unit of CCEP, working on the strategic agenda for the region with local country MDs in Australia, New Zealand, and Indonesia & PNG.

CCEP Australia is one of the country’s largest bottlers and distributors of alcoholic and non-alcoholic beverages, employing over 3,500 people nationally. Some of their brands include Coca-Cola, Sprite, Fanta, Kirks, Deep Spring, Mount Franklin, Pump, Powerade, Grinders Coffee, Feral Brewing, Jim Beam, Roku, Canadian Club and Rekorderlig Cider.

Stay up-to-date with the latest industry news with the Drinks Trade e-newsletter.