Coca-Cola Teams Up with Chef Colin Fassnidge for "The Magic is in the Serve" Campaign

Coca-Cola Europacific Partners (CCEP) has announced its collaboration with renowned celebrity chef Colin Fassnidge for its new "The Magic is in the Serve" campaign.

About Colin Fassnidge: Colin Fassnidge is a well-known and respected celebrity chef, renowned for his appearances on shows like "My Kitchen Rules" and numerous other culinary television programs.

Originally from Ireland, Colin now calls Sydney home and is a staunch advocate for sustainability and reducing food waste, best known for his "head to tail" approach to cooking, making the most of every part of the ingredients he works with.

In this partnership, Fassnidge has crafted a seasonal menu that pays tribute to Coca-Cola as one of the world’s most famous non-alcoholic beverages.

Throughout the month of November, CCEP and Chef Fassnidge will host a series of exclusive preview dining events at La Botanique. These events will be attended by guests who will savour a meticulously curated menu, with Coca-Cola taking centre stage to elevate the dining experience.

Chef Colin Fassnidge's three-course seasonal menu for the dinner series showcases an array of inspired dishes paired with Coca-Cola. Some of the menu highlights include:

Entree: Succulent Pork on the Spit

Main Course: Sticky Short Ribs with Fresh Vegetables

Dessert: Classic Old-Fashioned Spider with Coca-Cola

Beyond the intimate dining series with Chef Colin Fassnidge, CCEP's "The Magic is in the Serve" campaign will come to life in various dining establishments such as restaurants, pubs, clubs, and hotels. This initiative aims to celebrate Coca-Cola, as one of Australia's favourite non-alcoholic beverages.

Tobias Hoogewerf, Vice President of CCEP, said, "We are delighted to have partnered with Colin to launch our Magic in the Serve campaign. He is an exceptional chef, and using Coca-Cola, he is curating a unique menu in which Coca-Cola perfectly served will heighten the dining experience. Whether it's a Michelin-starred restaurant or your favourite local eatery, our goal is to ensure our consumers enjoy the best experience of Coca-Cola or Coca-Cola Zero Sugar, perfectly served in a chilled 330ml Glass Bottle in a glass filled with ice and a slice of lemon."

Chef Colin's commitment to sustainability and minimizing food waste aligns perfectly with CCEP's values. He is known for his "nose-to-tail" philosophy, making the most of every edible part of the ingredients he works with, ensuring diners experience flavours to the fullest while minimizing waste.

This partnership marks an exciting and harmonious alignment as both Chef Fassnidge and CCEP share a passion for providing consumers with great food and great beverages in a sustainable manner.

Originally from Ireland, Fassnidge is a staunch advocate for sustainability and reducing food waste, best known for his "head to tail" approach to cooking, making the most of every part of the ingredients he works with.

Visit their website at Coca-Cola Europacific Partners (cocacolaep.com).