Coles has revealed it is looking to rebrand its Liquorland chain for the first time in decades.
Following extensive customer-led research, a refreshed Liquorland trial concept store was developed and launched in Melbourne's Oakleigh in May. It’s designed to take the chain slightly more up-market.
The store features a more modern black and white design throughout, a departure from Liquorland's signature yellow and red (above).
The newly refreshed store also has more clear pricing – with whole bays marked out by single price, a more spacious layout and a range emphasis on local producers.
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