Coopers goes for the middle ground with new lager

Coopers is releasing its first mid-strength lager following a successful customer trial earlier this year.

A limited run of Coopers Dry 3.5 in 375ml cans was trialled over six months and within that time, it became one of the top mid-strength brands sold in NSW independent retailers and a top 10 brand at several mining sites in Western Australia.

Based on the strong response, the lager has now been added to the brewery’s portfolio.

Coopers says that the brew shares the quality and credentials of the popular full-strength Coopers Dry – low carb, fine filtered and low calories – but with less alcohol.

Coopers National Marketing Manager, Ms Kate Dowd, said, “We’ve seen significant growth in this beer category around the country and it was time to offer Australian drinkers a new high-quality option to satisfy their thirst for mid-strength lagers.

“In independent retailers, mid-strength now accounts for more than 30 per cent of beer volume

“Our portfolio already features one of Australia’s favourite mid-strength ales in Coopers Mild Ale, however we know that retailers and consumers have been asking for the great Coopers taste in a lower alcohol lager and we’re pleased to answer the call."

Coopers Dry 3.5 in 375ml cans is now available in independent liquor retailers in six packs and cartons.

To find a stockist, head to the Beer Finder here: www.coopers.com.au/our-beer

About Coopers Dry 3.5

Delicately crafted and slowly fermented using Coopers pilsner malt, this mid-strength low carb lager has a refreshing palate with a delicate mouthfeel and a clean, crisp finish.

3.5% ABV | 3.0 carbs | 90 calories Vegan and additive free