Dan Murphy’s has launched its wine subscription wine service: Dan Picked.
The starting price for the monthly subscription is $99 and members receive a wine box of six wines, including one ‘Wildcard’ wine, every two months.
Dan Murphy’s Managing Director, Alex Freudmann said: “What we have seen in the last two years is that Australian consumers expect more convenience than ever, which is why we have created Dan Picked; to provide a service that is as seamless and smooth as the wines curated in each box.
“What sets Dan Picked apart from other subscription services is the Dan Murphy’s wine team. With 70 years of experience, they uniquely marry an understanding of the Aussie palate with relationships with wine producers across Australia and around the world.”
He says that the model gives customers the opportunity to explore varieties that they may never have tried before, including many from smaller, more regional wineries. It makes the subscription service an opportunity to broaden one’s wine knowledge and palette.
Dan Murphy’s has the widest range of drinks in Australia with over 4000 different wines – local, imported, aged and rare – to select from and the service is suited to consumers looking to to expand their wine palate as well as those who already consider themselves solid cellar dwellers.
Dan Picked subscriptions start at $99.00 (shipping is free) and also includes a $129.00 option, as well as a $159.00 which is the highest price point.
Mr Freudmann said the team “are hand selecting from a library of thousands of wonderful wines and bringing them to customers more conveniently than ever before. We’re excited that this subscription model gives customers the opportunity to explore wine varieties they may never have tried before, including many from smaller, more regional wineries.”
For more information or to be one of the first Australians to try Dan Picked and up your grape game today, go to www.danmurphys.com.au/subscriptions.
