Diageo launches World Class Community Week in Australia

Diageo is bringing World Class Community Week to Australia on May 13. The digital initiative is designed to inspire, engage and support the bartending and hospitality trade community.

Community Week joins the bartending community together through a series of inspirational virtual programs, including expert business tips, masterclass tutorials and panel discussions with the industry’s best.

The initiative is led by Diageo Reserve and World Class Global Cocktailian Lauren Mote, alongside some of the industry’s finest drinks talent, such as Tim Phillips-Johansson (Bulletin Place).

The sessions are designed to cover a range of relevant topics, from tutored tasting sessions to creating bespoke cocktails at home through enhanced World Class Studios “at home” sessions, and discussing how bartenders can have a positive impact around the world through ‘the power of community’. Some sessions will also share aspirational stories and ideas through virtual happy hours and pub quizzes. Following each seminar, the audience has a chance to put questions to the industry gurus through a live online Q&A (via Zoom).

The first Australian session is at 5pm on May 13 and features Ervin Trykowski - Global Ambassador, Alan Mulvhil – Roe & Co, and Brooke Hayman (Whisky & Alement) discussing "The Future Of Whisky".

At 7pm, Andrea Gualdi (World Class winner), Luke Ashton (Wills), Evan Stroeve (Bulletin Place) and Dennis Tamse (Ketel One Vodka) will explore "The Power Of Community ".

All Community Week content is easily accessible to the bartending community around the world via the World Class YouTube channel

Krystal Hart (pictured above with Diageo World Class 2019 Australian winner Alex Boon), Australia’s World Class Ambassador, said: “Community Week is focused on bringing our World Class family together, helping us stay inspired, supported and connected through these uncertain times. We are delighted that so many of the biggest names in the industry jumped at the chance to be part of the live events and share their expertise and experience however they can.”

Natasha Condray, Global Reserve Head of Trade Advocacy and Global Brand Ambassadors, added: “Diageo’s global Brand Ambassadors are thrilled to come together for World Class Community Week. Working together to develop a creative community platform that allows all our trade partners to stay connected is vitally important at this time.”