DrinkWise appoints new Chief Executive

Marketing strategist Simon Strahan has been announced as the new Chief Executive of DrinkWise.

DrinkWise Chair Neil Comrie said: “On behalf of the DrinkWise Board, I am very pleased to announce Simon as the new Chief Executive of DrinkWise. 

“After an extensive search and interview process, the Board-appointed recruitment committee selected a candidate from within the organisation. Simon joined DrinkWise in 2014 as Marketing Director and has made a significant contribution to the organisation’s strategy and marketing since that time, including the You won’t miss a moment if you DrinkWise initiative and partnerships with Uber and sporting codes.”   

Strahan’s 20-year career has encompassed social marketing, strategy and innovation for high profile Australian and international brands, such as Cotton On and Australia Post, as well as government agencies, including the Transport Accident Commission.  

Strahan said: “I’m excited to lead the organisation at a time when its innovative approach to behavioural change is making a real difference in the community. The current trends showing more moderate consumption are encouraging, but we also recognise there’s a continuing need to focus on those at risk of harm from alcohol.” 

Reflecting on the organisation’s current work, Comrie added: “DrinkWise has developed into the pre-eminent organisation effectively promoting moderation among Australians.  Today, we are seeing a society much more attuned to drinking responsibly - and DrinkWise can proudly point to its contribution in effecting this change in a way that makes sense to Australians.” 

Comrie also acknowledged the contribution of departing Chief Executive John Scott in elevating the organisation to its current status. 

“John has left a significant and enduring legacy to this organisation," he said. "With over 10 years association with the organisation as a supplier, non-executive Community Board member, Chair of the Social Marketing Committee and as Chief Executive - I can speak for the entire Board, including our alcohol industry contributors, in acknowledging his leadership and commitment to bringing about a safer and healthier drinking culture. We wish John and his family all the best for the future.”