Emperor launches Brad Pitt's Fleur de Miraval Champagne

Emperor Champagne, in collaboration with Fleur de Miraval, unveils the highly-anticipated third edition of 'ER3' or 'Exclusive Rosé 3,' with a limited run of only 150 bottles set to be made available for purchase via Emperor Champagne in Australia.

Champagne Fleur De Miraval, a harmonious union of the talents of Famille Perrin and the Péters family, guided by the artistic vision of Hollywood celebrity turned wine entrepreneur Brad Pitt, annually crafts this Champagne born from fine back vintage Chardonnay blended with Grand Cru Pinot Noir.

Following the global success of last year's release, Champagne enthusiasts across Australia will have the opportunity to secure a bottle from this limited allocation. 

Registration opens in November, and allocation is granted on a first-registered, first-allocated basis through emperorchampagne.com.au. 

Those fortunate enough to make a purchase will also become members of the Fleur De Miraval community, enjoying automatic access to future releases.

Australian purveyor of Champagne, Emperor Champagne, is the exclusive distributor for ER3. 

Kyla Kirkpatrick, Founder and Owner of Emperor Champagne, expressed her enthusiasm, stating, "We are delighted to partner with the esteemed Fleur De Miraval Maison and are truly thrilled to introduce this highly sought-after, exclusive release to the Australian market. The strategic approach to the release of this limited cuvée is extraordinary and something only Emperor Champagne could execute. We are experts in our field, equipped with a state-of-the-art, climate-controlled warehouse that we own, and our entire team is well-versed in the world of Champagne."

Charles Perrin, Co-Owner of Fleur De Miraval, remarked, "Fleur de Miraval Rosé is the outcome of five years of clandestine work, research, and tastings. The ER3 embodies the essence of balance and delicacy, blending the intensity of the grand crus of the Côte des Blancs with the complexity of its perpetual reserve with exquisite finesse. We eagerly anticipate Australians experiencing this remarkable product for themselves."

ER3, rooted in the 2018 vintage, exhibits a delicate pale pink hue and a blend that harmonizes freshness and complexity. This delicate balance is accentuated by adding 25% young Pinot Noir from select parcels in the Vertus terroir.

Co-owner of Fleur De Miraval, Brad Pitt, shared his perspective, saying, "For me, Champagne evokes feelings of celebration, quality, prestige, and luxury. I wanted us to strive for the ultimate brand of rosé ChampagneChampagne, focusing all our efforts on this one colour. The result is spectacular, and I take great pride in it."

On the olfactory front, ER3 presents a delightful aromatic medley of white flowers, redcurrant, and wild strawberry, followed by subtle smoky notes that signify the wine's maturity. The Rosé strikes the perfect equilibrium between freshness and vibrancy, with a lingering finish, a characteristic hallmark of a Grand Cru Champagne.

After the 150 bottles of 'ER3' are spoken for, dedicated Champagne enthusiasts will exclusively find this release at one of three 'Friends of Fleur De Miraval' restaurants in Australia, namely, Icebergs in Sydney, the Stokehouse in Melbourne, and SK Steak & Oyster, Sushi Room, and Hellenika in Brisbane within the luxurious Calile Hotel complex.

Registration for access to ER3 opens on November 8th, with allocations announced on December 8th at noon.

To register, visit the Friends of Fleur de Miraval Program on the Emperor Champagne website at www.emperorchampagne.com.au/FDM.

The allocation release will be available for $699, while the hospitality release through select partner venues will be priced at $1,299.