Treasury Wine Estates has launched three craft beers in the US under the 19 Crimes brand.
The release includes a Pilsner, an American IPA, and a Lager, which have initially launched in Ohio, with more states to come by the end of the year.
There's also talk the range will soon make its way to Australia.
The Pilsner is made in a refreshing style with a medium dry finish. The India Pale Ale is a modern American IPA that is approachable yet complex and the Lager is clean and crisp, balancing bready malts with Old World and New World hop flavor.
In the US, the beers will be packaged in six-packs of 350ml cans and retail for $US13.
Like the 19 Crimes wine portfolio, the beers feature convicts on their labels and use the Living Wine Labels augmented reality app to tell their stories.
Last year, the 19 Crimes wine range surged 47% in the US, according to Impact Databank.
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