Following initial launch in its Victorian home state[1], Furphy has announced it is crossing the Victorian border and rolling out Furphy Crisp Lager to interstate Australia.
The second beer release in the brand’s story, Furphy Crisp is a full-strength Lager (4.5% ABV), that is sessionable, low in bitterness, light in colour and finishes clean - ideal for easy drinking with mates spinning yarns in the pub, watching the footy or at a BBQ.
A pack refresh for Furphy Crisp Lager includes a new red label and clear glass bottle to clearly differentiate from the iconic Furphy Original stubby, while also showcasing the light, refreshing golden colour of the new brew.
Lion Portfolio Director Craft and Premium, Malcolm Eadie said: “We’re stoked to be expanding Furphy Crisp Lager beyond Victoria’s borders to meet the demand for a more sessionable beer.”
‘Easy drinking’ has become the largest beer segment, meeting a strong demand from Australians for sessionable drinks that can be enjoyed in more casual settings.
Furphy Crisp Lager (4.5 per cent ABV) will be available in bottle shops and pubs in New South Wales and South Australia from this week, Northern Territory from the end of March, and Western Australia from the end of April. RRP $53 for a 24-pack carton.
[1] Furphy Crisp originally launched in 2020 in Victoria.
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