Furphy launches its second beer today, Furphy Crisp Lager. The easy-drinking beer will be exclusively available on tap in Geelong from March 16, before rolling out Victoria-wide in mid-May.
As the home of Furphy, Geelong will be honoured with exclusive access to the new brew before the rest of the state.
Before Furphy became known as Geelong’s favourite beer, Furphy was best-known as the name of the Shepparton family who made water tanks used by soldiers in World War I. The soldiers used to swap stories by the Furphy water tanks, giving rise to the definition of a ‘furphy’ as a tall tale.
Today, the same family makes the stainless steel Furphy fermentation tanks and have played a pivotal role in creating this crowd-pleasing new addition to the Furphy range.
Head Brewer at Little Creatures Geelong Warren Pawsey said creating Furphy Crisp Lager was about staying true to the brand’s roots, while appealing to a wider audience of easy-drinking beer lovers.
“In developing a lager from Furphy we wanted to make sure that it had the great quality and brewing credentials the brand is known for, while still being super refreshing and highly drinkable," he said. "We think we’ve created a cracking lager - it’s light, crisp and offers ultimate refreshment.”
Furphy’s Craft and Premium Brand Director Malcolm Eadie says that the new Furphy Crisp Lager will excite beer lovers.
“Furphy Refreshing Ale has seen great success in Victoria since its launch in 2014," Eadie said. "Within five years, it became the sixth biggest beer by value in the state – and it’s been a local success story.
“In speaking to Victorian consumers about the beer last year, we learnt that there are plenty of drinkers who love our Ale, but many beer drinkers told us they were looking for something really crisp and easy-drinking from Furphy. They talked to us about making a lager that would be a perfect beer for occasions when they are getting together with their mates in the pub or at a BBQ.”
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