The Furphy Marquee will return to the 2022 Melbourne Cup Carnival Birdcage, pouring pints and creating a distinctive trackside experience two years in the making.
Maake Creative, MADE.Experiences and Spacecube have joined forces to design and construct the bespoke space which is the largest consumer facing Spacecube structure built to date anywhere in the world. Weighing in at over 108 tonnes, the 935 square metre space will be the life of The Birdcage, housing multiple bars, live entertainment and unparalleled views of the racetrack.
This will be Furphy’s fifth year in the Birdcage and the marquee has capacity to host 400 punters.
“This year’s Melbourne Cup Carnival feels especially momentous for Furphy, as we make our return to Flemington after two long years watching on from afar. 2022 has seen the hospitality and events industry come back to life and we couldn’t be more thrilled to be giving our loyal customers a never-before seen experience in Australia – this blend of old-age and new-age will produce a refreshing world-class experience,” Furphy Brand Director Chris Allan said.
Throwing the doors open to the marquee that most resembles a premium pub experience in The Birdcage, The Furphy Marquee will incorporate the iconic Furphy water tanks, and be entertained by both DJ Jesse Brooks and Jared Becker on the saxophone. The tailored menu features food perfectly paired with Furphy, including the Beef and Furphy Pie and Furphy Burger.
“We want the Furphy Marquee to bring our customers together and celebrate the resilience of our industry over the past few years. From bartenders to publicans and retailers…we look forward to getting together and toasting the Carnival with a cold Furphy in hand,” Allan said.
