Hahn SuperDry has just unveiled its latest campaign entitled ‘Never Settle’, coaxing consumers from their “comfort zone” and establishing a true brand meaning for Hahn.

The multi-million dollar campaign will convey inspirational messages to drive home the idea that one’s routine of comfort should not rob them of what life has to offer.

The campaign will be one of Hahn’s largest ever, looking bolster the consumer experience with a significant investment in trade marketing to shoppers, both on and off premise.

Experiential activities will heighten the level of consumer engagement, with aligning media running throughout the period across television, out of home advertising, digital, sponsorship, PR and social channels.

Jack Mesley, Brand Director for Lion, said, “With this campaign, we aim to create powerful connections and compelling executions to drive engagement and lift awareness through above the line activities, and direct to consumers in store.

“This means that Hahn will not only launch in a big way, but will also start to ‘walk the walk’ through the creation of money-can’t-buy-experiences for consumers to follow their passions and do the things they’ve always wanted to do, but haven’t had the courage to do.”

For more information, visit www.hahn.com.au.

 

(You may also be interested in Bacardi Throws Support Behind Australia’s Nightlife)