Hard FIZZ has added an Orange flavour option to its Extra Strength seltzer range, a range that has been growing in popularity since being launched in September last year. The Orange flaovur variant will join Hard FIZZ’s existing 6% vodka soda flavours of Raspberry, Grape, Lemon Lime, and Cola.
According to Hard FIZZ’s CEO Wade Tiller, the Extra Strength range “has a real emphasis on taste, and orange has such an intense flavour naturally, so it just made sense… There’s a bit of nostalgia to it as well – most of us grew up with orange flavoured fruit juice.
Hard FIZZ Extra Strength Orange is being rolled out throughout Australia as an individual product and as part of the brand’s Mixed 10 Pack option.
The release follows on from recent company success’, including its recent Cool Room activation to kick off the announcement of going national through BWS. This activation saw Hard FIZZ’s owner and ambassador DJ FISHER play a private concern to 200 promotion winners at the brand’s Gold Coast Taproom.
Tiller said this event helped to inspire the new flavour range: ““The venue was a sea of orange, given the partnership with BWS, and that got the creative juices flowing – literally.”
Hard FIZZ was also the official alcoholic soda at both the recent LIV Golf event in Adelaide and Out 2 Lunch festival on Coolangatta Beach, where it sold $500,000 worth of drinks in eight hours.
Extra strength Orange is available now in BWS stores nationwide at an RRP of $25 per 4-pack or $92 per case of 16.
