Previously distributed by Bacardi Lion, island2island Beverage Company has now secured the rights to Distell’s Amarula Cream Liqueur in Australia.

The two already have a strong relationship in Australia with island2island managing Distell’s Burn Stewart Scotch portfolio.

Sam Martin, Regional Business Manager for Distell comments: “Distell’s strategy to consolidate and focus has led to the decision to appoint of island2island Beverage Company to manage both our Scotch and Amarula business in Australia.

“Les Page and the i2i team have many years of experience in the liquor industry and a proven track record building brands like Angostura, Stolichnaya and Bunnahabhain. They are also extremely professional and passionate about the industry and the future of Amarula in Australia.”

While Les Page, Managing Director of island2island said the company is excited to continue its partnership with Distell.

“Amarula is a great addition for us and we look forward to growing this wonderful brand in both the on- and off-trade.”