Jacob's Creek has launched a new range of low-alcohol wines that contain half the calories of regular wine – Jacob's Creek Better By Half.
The range features on-trend varietals Pinot Grigio, Rosé and Brut Cuvée sparkling and meets a growing demand from millennials, who are increasingly adopting a mindset of moderation.
To make Jacob's Creek Better By Half, winemakers in the Barossa Valley gently separate the alcohol away from the wine with a special filter during the winemaking process.
The wine has been reduced to just 5.5% abv, a 50% decrease in alcohol and, due to this, also a 50% decrease in calories. The wine has just 36 calories per 100ml glass.
The Jacob's Creek Better By Half low-alcohol range suits a wide selection of food pairings. For the Pinot Grigio, Jacob’s Creek Winemaker, Trina Smith suggests seafood dishes and salads. For the Rosé and Brut Cuvée, a variety of light savoury dishes are perfect pairs, such as charcuterie, quiche and soufflés.
“We wanted to offer people wines of true varietal character – while also achieving lower alcohol and calories than were previously available in Australia – getting to a true ‘half the alcohol, half the calories’ wine," Smith said.
“The varieties we chose are sessionable, on trend and highly desired. The rosé revolution is still growing strong and Pinot Grigio is the fastest growing wine variety globally. The Brut Cuvée is perfect for celebratory social occasions where consumers want to join in and cheers the moment.”
Better by Half is available now from Liquorland and First Choice for an RRP of $21.99.
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