Lion Australia beer brand James Squire has launched a limited-edition brew in collaboration with Australian chef and food personality Adam Liaw. Crafted with food pairing in mind, the James Squire Chef Blend is a refreshing pale ale style beer that was developed in close collaboration with Liaw’s gastronomic expertise and passion for beer. It is also the second food-inspired James Squire beer so far this year, following on from its limited-edition MasterChef Australia XPA released in May.
According to Lion Australia’s Marketing Director Rachel Ellerm, “collaborating with Adam Liaw brought a fresh perspective to our brewing process. From the very start, his dedication and meticulous approach to the R&D process was instrumental in creating a beer that embodies the innovation and quality for both brands. We believe Chef Blend will be a standout in the beer market, and we can’t wait for Aussies to try it.”
Adam Liaw added, “I have a science background, so I spent a lot of time with the brewing team fine tuning the body, mouthfeel and aromas of Chef Blend to match perfectly with food by refreshing and opening the palate with every sip. Whether you’re enjoying a casual meal or a gourmet feast, a great meal demands a great beer to elevate the experience.
“Together, we wanted to create a delicious pale ale that is so sophisticated it could serve as a premium alternative to drinking wine.”
James Squire Chef Blend has been bottled with a 4.2% abv and will temporarily complement other SKUs in the brand’s portfolio such as Lashes, Stride, Shackles, Ginger Beer and Zero while stocks last.
Similar to the MasterChef XPA, Chef Blend has been made exclusively available to Coles Liquor retail banners at $22 per 6-pack and $58 per case of 24.
