Kylie Minogue Wines has announced it will join the Oatley Fine Wine Merchants (OFWM) portfolio for national Australian distribution, effective from September 1.
Since launching in 2020, Kylie Minogue’s eponymous wine label has enjoyed unprecedented success with over 9 million bottles sold, multiple awards and a solid position as the UK’s number one Prosecco Rosé, with £11.8 million worth of total sales since its release.
Kylie’s rosé-dominant line is nine wines strong. It includes her signature range of fruit-driven and expressive creations, including the best-selling Prosecco Rosé, Rosé, Sauvignon Blanc and No Alcohol Sparkling Rosé. The Collection is a more premium set of four single-estate wines, including the Côtes de Provence 2022, Côtes de Provence Cru Classé Rosé, Margaret River Chardonnay and Yarra Valley Pinot Noir 2020.
“I am unbelievably humbled and thrilled by the global response to Kylie Minogue Wines. To be the number one Rosé brand in the UK and selling over nine million bottles since we launched across thirty-one countries is an incredible testimony to the amazing producers and winemakers that we are lucky enough to work alongside. I have been so touched by the joy that Kylie Minogue Wines continue to bring to so many people throughout the world,” said Minogue.
Sandy Oatley, Owner and Chairman of OFWM, said: “We feel very privileged to represent Kylie’s wines here in Australia and to be given the opportunity to build on the global success of her wines. It will be an absolute pleasure for our team to represent Kylie’s outstanding wines in the Australian market and to share them with our valued customers.”
Kylie Minogue Wines has won multiple awards, including a Golden Vine Award, three golds in the prestigious Drinks Business Wine Awards and Best Côtes de Provence Rosé and Zero Percent Alcohol at the People’s Choice Wine Awards 2023.
Stay up-to-date with the latest industry news with the Drinks Trade e-newsletter.
Share the content
