Lion goes ultra low with new Hahn innovation

As the low and no-alc market continues its growth trajectory, Lion has innovated in the space again launching Hahn Ultra Low Carb beer into market.

Hahn reckons it is the brewery's most impressive low carb beer recipe to date with less than 1g carbs per bottle and at 87 calories per serve.

Hahn Head R&D Brewer Graeme Gibson said: “With no compromise on the malty beer taste, the beer profile result is a perfect balance of flavour and easy drinking crispness, with ultra low carbs and a low bitterness. It’s made for those who want the rewarding taste of beer, but don’t want to blow out on carbs and calories.” 

Chris Allan, Head of Marketing - Core Beer of Lion Australia, said Hahn has hit the nail on the head with its lowest carb beer yet.

“Listening to the desires of those who are trying to make mindful choices, Hahn has worked hard to develop its lowest carb lager to date without compromising on flavour. We know the market demand is extremely high for people seeking these types of products , so we’ve addressed this need with Hahn Ultra Low Carb.”

In 2017, the global low carb beer market was valued at US$166.7 billion with expectations to grow at a compound annual growth rate (CAGR) of 7.3% from 2017 - 2025*. The demand for limited carbohydrate content in beers has been growing exponentially as an increasing amount of consumers grow conscious of moderating their consumption of carbs. 

“There’s so much room to play in the low carb category and we’re excited to continue innovating in this space. Hahn continues to keep great taste at the forefront of its products by listening to consumers and creating beers they enjoy,” said Allan.

The Hahn Ultra Low Carb range joins the portfolio from the Hahn Brewery including Light, Low Carb, Mid Strength and Gluten Free.

Hahn Ultra Low Carb will be available to purchase in 330ml bottles in leading liquor stores across Australia. RRP starts from AUD$55 per case and AUD$19 per pack.