Liquorland joins Coles' collectables promotion for first time

Coles is running its latest collectables promotion across its Coles and Liquorland stores ahead of this entertaining season.

Coles and Liquorland customers will have access to Schott Zwiesel PURE Tritan crystalline glassware for by earning ‘Glassware credits’ when they spend $20 in one transaction and scan their Flybuys card during their shop at Coles, Coles Online, Liquorland and Liquorland Online1.

Customers will earn one Glassware credit for every $20 spend in one transaction, and once customers have enough credits, they can redeem glassware instore at Coles or from Coles Online. Bonus credits can be earned.

Recent insights from Coles suggests home cooking and entertaining is set to continue its growth. Demand for homewares grew nearly 50 per cent post-COVID, with red wine glasses and tumblers among the top-selling essentials.

The Schott Zwiesel glassware range features five glasses: short and tall tumblers, champagne flutes, white and red wine glasses, as well as a decanter. And for if those home party sessions get rowdy, it's good to know that Tritan crystalline glass creates tougher glassware, which is break, chip and scratch resistant.

Coles Chief of Commercial and Express Officer Leah Weckert said, “Our customers love our continuity programs, and we see this through increased participation and satisfaction scores each time we run these campaigns. We have now over 22 million kitchen items in Australian households – from MasterChef knives and cookware to KitchenAid bakeware.

“As we come into the peak entertaining season of the year, we’re delighted to reward our customers with free quality glassware by one of the leaders in glassware, so they’re equipped with trendy, restaurant-quality products they’d be proud to serve their guests."

Weckert says that the participation of Liquorland makes it even easier for customers to collect the full range.

"We’re also offering the popular ‘half credits, half pay’ option, which allows shoppers to redeem their credits in-store at Coles or through Coles Online using half of the Glassware credits and half of the retail price, increasing the accessibility of the program to those who may not spend as much on their weekly shop," she said.

At Liquorland, customers can pour a crisp glass of lager or bubbles, while also getting BONUS credits on more than 100 participating drinks such as Asahi, Great Northern, Malfy Gin, Jacob’s Creek, Aperol, Winton Road, and Tussock Jumper.