Mandatory Spirit Co has today launched Mandatory Twisted, the world’s first non-carbonated RTD packaged in the eco-friendly resealable carton format.
The new vodka-based RTD offering comes in two flavours, Dark Fruits & Vodka and Passionfruit Vodka Punch. Both feature an abv of 4% and are entirely sugar, gluten, and preservative free, positioning Twisted as a strong contender in the health-conscious RTD sector.
The fully recyclable Tetrapak design is also a pioneer in the eco friendly space and has been measured as being 6.5 times more eco-friendly than traditional packaging materials such as plastic, glass, and aluminium. On top of this, 70% of the materials used for the cartons are repurposed from renewable sources.
“As we embark on this groundbreaking journey, I am thrilled to launch our revolutionary sustainable range of flavoured vodka RTDs, meticulously crafted and thoughtfully packed in a sustainable carton,” said Mark Collins, Co-Founder of Mandatory Spirit Co.
“This innovation not only redefines convenience but also emphasises our unwavering commitment to sustainability and responsible consumption. With this world-first initiative, we aspire to inspire a new era of conscious drinking, where every sip reflects our dedication to both taste and the planet.”
Mandatory Twisted is available now from First Choice Liquor stores for $20 per 4-pack. It is also available for other Australian retailers. Interested parties should contact Matthew Hanks, Co-Founder, via his email admin@basicbrands.co.
