Max Gawn on board as Pepperjack's ambassador

This AFL season, Pepperjack has partnered with Melbourne Captain, Max Gawn, as it pairs Australia’s number one game with Australia’s number one Shiraz for the second year-in-a-row.

With a passion for the wine industry and as a wine-lover himself, Melbourne Captain, Max Gawn, said, “I’m so excited to be pairing two of my favourite things, footy and wine, thanks to Pepperjack. Bold and honest just like the Dees, it is my guest of choice for any occasion. It’s a well-known crowd favourite and always goes down well with footy, friends or a night in with my family. My favourite varietal would have to be the Barossa Shiraz."

Aligning with Pepperjack’s commitment to crafting quality wines and an overall philosophy of ‘When Character Counts’, the partnership with Gawn for the first time and with Australia’s national game for the second year in a row, provides exciting opportunities to continue to showcase Pepperjack’s portfolio of great wines to AFL fans across the country. While best known for its Barossa Shiraz, Pepperjack’s portfolio has evolved over the years and now features an array of dynamic wines including a Sparkling, Chardonnay, Sangiovese, Malbec and Rosé, among others.

Treasury Premium Brands’ Director Marketing & Category, Ben Culligan, said: “As makers of Australia’s leading Shiraz, Pepperjack is excited to launch its partnership with Max, who is a true character of Australia’s national game, as well as continue to be the official wine of a game that brings people together.

"Max is one of the standout characters of the AFL. His warm and relaxed nature mixed with his honest and courageous leadership abilities encompass the Pepperjack brand, making him the perfect ambassador."

Building on from last year, the AFL will continue its popular series Friday Night Knock Offs, sponsored by Pepperjack. Hosted by former AFL player, Dylan Buckley, episodes will air at 4:30pm every Friday across the AFL’s channels.

“The weekly content series perfectly aligns to Pepperjack whilst also providing footy fans with an engaging series to celebrate the week that was over a glass of wine and anticipate the weekend of footy ahead,” said Culligan.