American whiskey brand Michter’s has joined the ever booming Spirits Platform portfolio, as of June 27, 2024.
Michter’s is well known for its high-quality bourbons, ryes, and American whiskeys, including Michter’s US★1 Bourbon, US★1 Rye, US★1 Sour Mash, and US★1 American Whiskey as well as limited releases ranging from Michter’s 10 Year Bourbon to Michter’s Celebration Sour Mash.
Michter’s President Joseph J. Magliocco commented, “Spirits Platform has an outstanding portfolio of premium brands and an exemplary track record. Australia is a wonderful country with a large and passionate community of whiskey connoisseurs. We are thrilled to partner with Spirits Platform in our ongoing mission to provide Australian whiskey fans with Michter’s rich and layered flavour profile.”
Spirits Platform CEO Ian Atherton added, “We are excited to become the Michter’s distributor in Australia. We look forward to continuing building the brand on what is already a solid foundation in Australia’s best bars and retailers. Michter’s complements our well-established premium spirits portfolio and leverages our strong route to market capabilities.”
Spirits Platform will also take over distribution of Michter’s portfolio-mate Los Siete Misterios Mezcal, an award-winning brand from Oaxaca, Mexico.
