The new campaign is set to focus heavily around Australian sport and includes a national outdoor campaign, as well as TV, digital and social media.
Wild Turkey Bourbon Marketing Director Nicole Stanners said, “The new campaign, based on the concept of ‘Greatness isn’t pretty’, emphasises substance over style, being the quality and authenticity of the liquid in the bottle captured by the brand’s tagline, 'Aged longer. More character' and the craftsmanship, dedication and commitment by our Master Distillers Jimmy and Eddie Russell and their team, in ensuring the brand consistently delivers on its quality promise."
Highlights of the new marketing campaign include:
- Broadcast sponsorship of NRL Friday Night Footy on the Nine Network.
- Broadcast sponsorship of the Nine Network’s Wide World of Sports program every Sunday, including mid-week sports updates on the Nine Network.
- Broadcast sponsorship of AFL broadcasts across the weekend on the Seven Network.
- Broadcast sponsorship of live Fox Footy broadcasts every Thursday, in addition to online sponsorship.
- 12 month sponsorship of ESPN’s multi-sport platform including NFL, NBA, MLB, EPL and X games.
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