Hard FIZZ joins the rapidly growing seltzer category with all-natural 77 calorie, 99.5% sugar-free beverages in three distinct flavours.
The brand is founded by some of the Gold Coast’s biggest names including FISHER and wife Chloe Fisher, Mad Hueys co-founder Joel Scott, art director and Raen Eyewear founder Justin Heit and global drinks veteran Wade Tiller.
“We’ve pulled together a sick family to blow this baby up over summer; we’re all mates and we’re going to have a tonne of fun doing it,” said FISHER.
“Better-for-you-drinking and living a balanced lifestyle are driving drinking trends globally and locally, and there really is no better place to create and launch Hard FIZZ than right here on the Gold Coast,” says co-founder and chief of FIZZ Wade Tiller.
“Hard FIZZ is the bi-product of our collective experience working across music, surf, culture and booze internationally. It’s a neat lifestyle brand that’s all about bringing fun to the category and making the most of both mornings and nights.”
Hard FIZZ challenges the sea of ‘white and slim’ cans currently in market, with the brand’s bold, colourful and unapologetically fun creative direction representative of the people behind it and the people it’s aimed at.
“We just want to make people smile and feel like they’re a part of something,” says co- founder and buzz generator Joel Scott.
“It’s not complicated - you can have fun and live a healthy lifestyle at the same time, they shouldn’t be mutually exclusive”.
International music producer Paul Fisher (Fisher) along with professional surfers Laura Enever and Nikki Van Dijk, celebrity chef and TV personality Hayden Quinn, international DJ Tigerlily, DJ and fitness model Brooke Evers and hospitality stalwart Billy Cross are all shareholders of Hard FIZZ.
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