New commercial director announced at Campari

Campari Australia has announced the appointment of Peter White as Commercial Director Australia & Pacific Islands. 

"Peter brings a wealth of experience to Campari and the industry, having enjoyed significant cross channel experience through a variety of Sales, Category and Marketing roles with market leading FMCG businesses in Australia and the UK," the company said in a statement.

"Peter joins Campari from Frucor Suntory where he is currently the Sales Director with responsibility for sales and category functions. Prior to this Peter, enjoyed a 12 year career with Wrigley holding a variety of commercial roles in the UK as well as Australia." 

White describes himself on LinkedIn as "hungry to make drinks better".

Campari’s Managing Director ANZ, Simon Durrant, said: “Peter brings continued diversity to our organisation with a knowledge of sales, markets and channels which will significantly benefit Campari. He is a strategic thinker and an authentic leader who has a proven ability to unlock team potential whilst delivering positive business outcomes. We look forward to him joining Campari Australia’s Executive Team.”

Durrant, formerly Accolade Sales Director, was appointed Managing Director of Campari Australia, New Zealand & Pacific Islands, in May.

Previous Commercial Director Bradley Madigan became Managing Director UK for the Campari Group in July.

White will join Campari Australia on January 7, 2019 and will be located in its Sydney office.