Dan Murphy’s newly opened Frenchs Forest store is well stocked to meet consumer thirst for high end wines and locally produced goods.
When it opened last Saturday, the store in Sydney’s northern suburbs unveiled more than 3,000 products on the 1000 square metre site. Importantly for wine lovers, it houses a fine wine area with three state of the art wine fridges, all brimming with Bordeaux and Australian premium wine, including back vintages of Penfolds Grange.
In addition to an extremely rare half bottle (375ml) of Penfolds Grange 1952 for $17,5000, the range of wines from Bordeaux includes a bottle of Château Cheval Blanc Saint-Émilion 2010 ($2,299) and a Château La Mission Haut Brion Pessac-Léognan 2010 ($1790). These premium products are protected by state-of-the-art fingerprint locks.
In the past twelve months, Dan Murphy’s has opened eight stores housing fine wine sections as it responds to increasingly sophisticated and adventurous consumer tastes. The Frenchs Forest store employs a dedicated wine merchant to help when it comes to finding a new drop or something for a special occasion. It is a great opportunity to learn and discover more about wines from here and abroad.
However, when it comes to something for a regular Friday night, there is plenty to choose from as well as a carefully selected range of locally crafted drinks.
“The Frenchs Forest Dan Murphy’s has everything from great value everyday drinks to wines and whiskies from some of the world’s rarest and most expensive producers,” said manager, Owen Scotchbrook.
The local range includes Manly Spirits and craft brews from Modus Operandi Brewing Company and Nomad Brewing Co.
Jaz Wearin, co-owner of Modus Operandi Brewing in Mona Vale said, “Our locals mean everything to us, and they are why we strive to make the very best beer we can. Having Modus ranged in the new Frenchs Forest Dan Murphy’s is really exciting because it means it's now even easier for our local supporters to get their hands on fresh Modus!”
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