Jack Daniel’s, the number one trademarked RTD in Australia selling over 4 million cases per year1 and is launching the Jack Daniel’s Tennessee Apple & Soda this summer.
RTD is the fastest-growing drinks category globally by volume since 20182, with dark RTD non-cola offerings growing at 10 per cent and with summer on its way, the demand for convenient drink choices with new innovative flavours remains high.
“We know that ready-to-drink consumers are seeking out new flavours to try and the demand for flavour innovation is higher than we have seen,” said Emily Nget, Jack Daniel’s Assistant Brand Manager.
“With Tennessee Apple & Soda, we have created a drink that mixes the unique whiskey profile of Jack Daniel's Tennessee Whiskey with juicy green apple and a refreshing soda mixer. The end result is a flavour forward and sessionable pre-mix beverage that can be enjoyed anytime of the day”.
The lower ABV at 4.4 per cent makes it approachable while still delivering a distinct, flavour-forward taste profile. This specific serve is designed to cater to consumers who are looking to enter the whiskey category through a lighter alternative.
“We believe that the vibrant green, slim-line can will help the product stand out from other Jack Daniel’s offerings and will attract consumers looking to explore within the dark RTD category," she said.
Packed in 330 mL cans and at 4.4 per cent ABV, each can contains 1.1 standard drinks. Jack Daniel’s Tennessee Apple & Soda will be available in bottle shops and select on premise venues around the country from mid October with an RRP of $23 for a four pack.
- 1- Source: IRI Marketedge data MAT To 20.06.2021 Australia Liquor Weighted
- 2 - Source: DISCUS and IWSR Drinks Market Analysis data 2021
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