Tony Stubley, co-founder of SouthTrade said: "This change in ownership will allow us to open up new routes to market and service an even wider range of customers who are seeking our authentic and experiential brands as part of their drinks repertoire. Meanwhile, our relationship with Pinnacle could not be better and we will continue to represent their brands in the on-premise.”
Prior to the take-over, SouthTrade had been the distributor of Sazerac's whiskies, including Buffalo Trace in Australia. SouthTrade also began distributing Southern Comfort after Sazerac purchased the brand earlier this year.
To manage the acquisition, Ray Noble, previously Marketing Director at Bacardi-Martini Australia, has moved across to SouthTrade as Managing Director, while Richard Scott has been appointed as National Sales Manager and Matt Rimmer has been promoted to Marketing Director.
Guy May, Global Sales Director of Sazerac, described the move as, “A perfect synergy of our team cultures and values and the realisation of an opportunity to capitalise on a portfolio of strong brands invested to succeed across all channels of the Australian drinks market.”
Image: Tony Stubley and Dave Higgins in the SouthTrade bar.
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