Consumers will be able to purchase a bottle of gin with a conscious twist this summer, as Women in ICT (WIC) and Underground Spirits team up to break barriers in the tech industry.
The two organisations have joined forces to create their own unique take on the popular spirit to honour and support women in tech.
WIC Gin aims to celebrate women in STEM industries, while also recognising the profound way digital technology infuses all industries.
“This collaboration embodies the supportive spirit of women and the level of greatness we can achieve when we team up,” WIC President Tara Searle said.
“We want all women to see themselves in digital and STEM, whether they are a web developer, digital marketer or small business owner. Technology is really what brings us all together.”
Underground Spirits CEO Claudia Roughley wants the gin to spark discussions around the challenges facing women in male-dominated industries.
She said the vibrant pink label itself, a stark contrast to most gins, would do just that. “Distilling is an ancient craft – a science, traditionally done by men,” Claudia said. “Just like the tech space is filled with talented and game-changing women, we also want to break down stereotypes and show women are leading the way in the distilling industry.”
From each sale, $20 will go towards supporting WIC’s mission to advocate for women in tech across all stages of their career lifecycle, through various events, awards and initiatives.
Launch is on Wednesday, February 8 at the Tipsy Bull, 2/5 Lonsdale St, Braddon, ACT 2612 Tickets available here.
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