Most recently CEO of Peter Lehmann Wines, Jeff was appointed for his large experience in the wine and international drinks industry and in marketing.
Jeff said he was honoured to be able to continue Grant Burge’s story on in the Barossa.
“I wouldn’t say I’m a local – that takes a lifetime. But over the past five years, I’ve got an in-depth understanding of the Barossa, the importance of its people and its special character as a cultural region – you’ve got to understand the history and its nuances to understand a brand like Grant Burge Wines”, Jeff said.
“It’s a bit of dream job to go back to a business I know well and help drive the expansion in a way that builds on the Barossa story.”
Jeff’s appointment begins today (April 20), reporting to Michael East, Accolade Wines General Manager Asia Pacific.
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