Accolade Wines appoints Red Havas as Australian Public Relations agency

Accolade Wines has appointed Red Havas as its Public Relations agency following a competitive tender process.  

Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises of approximately 40 agencies worldwide. Red Havas works with a ‘Merged Media’ model combining traditional, digital, content, social media and data together.

Working closely with Accolade Wines, Red Havas will aim to further the brand presence of Accolade Wines including its full core, premium and sparkling portfolios. It will focus on the Hardys, Grant Burge, St Hallett, Croser and Banrock Station brands; and landscape disruptors such as Jam Shed.  

The Australian-based team’s remit will encompass brand PR strategy and activation, content development, media relations, publicity, and influencer relationships. Havas Media has worked with Accolade Wines since 2022 as global media agency. The new appointment will build on this existing relationship between the two businesses.

Jack Glover, Marketing Director, Accolade Wines, says: “We are delighted to continue our partnership with Havas in Australia. The team’s understanding and experience of the alcohol landscape as well as its affinity with our brand portfolio during the pitch, proved Red Havas the perfect partner. Building on the successful partnership that we have enjoyed with Havas sister agency Havas Media; we are excited to work with Red Havas to further build our brands in Australia.” 

Shane Russell, CEO, Red Havas Australia, said: "We feel privileged to be appointed as the public relations agency for Accolade Wines, and can’t wait to showcase the rich history of its diverse portfolio of brands in Australia. Our partnership is also a great win for the Havas Village where we already retain the media account. For Red Havas, this collaboration strengthens our existing impressive client set, whilst complementing our strategic ambitions in the lifestyle space."

The Red Havas team commenced representation for Accolade Wines on July 1st.