Accolade Wines official wine partner for 2017 ARIA music awards

Accolade Wines has announced the exciting news that it is the official wine partner for the 2017 ARIA awards!

The most anticipated night on the Australian music industry calendar, the 31st annual ARIA Awards is set to take place on November 28, and guests will be enjoying some of Accolade’s finest brands as part of the partnership.

The sponsorship will see more than 1000 celebrities and guests sampling Accolade’s premium wines from Hardys and Grant Burge, as well as sparkling favourites from House of Arras, Croser and Yarra Social.

Chris Flaherty, General Manager Australia, New Zealand & Pacific for Accolade Wines, said that this partnership provides an opportunity to celebrate the best of Australian music with some of the best Australian wines.

“The breadth of our premium portfolio, which also includes one of Australia’s most awarded sparkling wine brands, House of Arras, means that our wines continue to accompany many occasions and celebrations – and the ARIAs is no different.

“It’s an exciting night for music fans and we look forward to supporting all of the finalists,” he said.

Accolade Wines latest sparkling, Yarra Social, will be seen at the event’s much anticipated  Sky Terrace with the ‘Yarra Social Garden Bar’. Existing structures and furniture will be re-branded with Yarra Social colours and branding and the staff at the Star will be provided with Yarra Social aprons and t-shirts to wear. There will also be a creative Boomerang Booth where guests can sit on a Yarra Social swing and capture their own user generated content to generate social media engagement.

In the foyer of the Darling Hotel, where celebrities and musicians congregate before setting off for the red carpet, guests will be served Accolade’s notorious Croser. There will also be a grand, three metre tall ARIA award constructed from Croser NV bottles - a great photo op for celebs and socialites to pose for the cameras while holding a glass of Croser NV.

To create consumer excitement around the ARIAs sponsorship, a social competition on the Yarra Burn Facebook page will give one lucky person the chance to win two General Public tickets to attend this not-to-be missed evening of incredible live music from the crème de la crème Aussie musicians, and some excellent wine to match.