Following on from recently announced deals with Dodge and Hickson House, Amber Beverage Group has this week announced the addition of indigenous-owned craft spirits brand Seven Seasons to its national distribution portfolio. Through the partnership, Amber Beverage is hoping to broaden the reach of the Northern Territory spirits brand, which uses wild-harvested ingredients to champion Indigenous Australian flavours and traditions: “We’re passionate about bringing these authentic stories to a broader audience and look forward to working closely with Seven Seasons to showcase their offering across the country,” said Patrick Borg, CEO of Amber Beverage Group.
Daniel Motlop, Seven Seasons’ Founder and former AFL player, added: “Partnering with Amber Beverage Group opens up incredible opportunities for us to further honour our heritage and share the stories of our land and people through flavour. This collaboration allows us to elevate our mission and reach more Australians who are eager to experience the richness of Indigenous culture in a meaningful way, bringing our special and sustainably sourced spirits to a broader audience.”
Inspired by the Larrakia people’s seven natural seasons, Seven Seasons’ portfolio currently includes products such as Bush Apple Gin, Native Yam Vodka, and Green Ant Gin, its flagship. The addition of green ants before and after distillation delivers a vibrant citrus lift, supported by botanicals such as Boobialla, Strawberry Gum, Lemon Myrtle, and Pepper Berry.
According to Patrick Borg, “their spirits, crafted with native Australian ingredients, represent a perfect fusion of quality and cultural significance.
“What Daniel and his team have created is truly special, blending Indigenous traditions with premium spirits that Australians can be proud of.”
The new distribution partnership between Amber Beverage Group and Seven Seasons will take effect from 28 October.
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